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In 2050, we will live in a very different world in which the population will soar to 9 billion. If you consider the implications of that growth, it is no surprise that local as well as international businesses are today making biodiversity issues a top priority in their business models and sustainability strategies.

To support this effort, OAPGRC will launch two projects designed to promote the business case for genetic resources (plants, animals and microorganisms) by mainstreaming biodiversity awareness and knowledge among Oman's business community. At the same time, the two projects will aim to demonstrate and promote the wide-ranging benefits Omani businesses can expect to derive from the sultanate's biodiversity and its sustainable management.

It is our firm belief that Omani business must be willing to explore investing in the sultanate’s biodiversity to protect its bottom lines. Whether it is the ecosystem services that support the conditions for life, the natural resources necessary for the creation of products, or the business costs resulting from droughts, air pollution, water quality or climate-related threats. Indeed, all this begins by protecting and investing in Oman’s biodiversity

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